Circle Lending Partners With Vertical Lend To Cross-Promote Services

April 19, 2006 – Vertical Lend, Inc., the nation's leading provider of a turnkey mortgage platform for financial professionals is proud to announce a strategic partnership with CircleLending, Inc., the leader in formalizing and servicing mortgage loans between friends and family. Vertical Lend and CircleLending will exclusively market each other's services to financial planners, CPAs and realtors within its respective networks.

Vertical Lend provides planners, realtors and accounting professionals with the necessary tools to integrate mortgage product solutions into their business quickly and efficiently, while earning an average compensation of $2,500 per loan in the process. The partnership with CircleLending will enhance the advisors' business and allow them to provide their clients with an established, easily implemented and complete mortgage-lending program.

CircleLending works directly with advisors and their clients to provide standard loan documentation and structured payment schedules for loans among friends and family. Private mortgage loans from friends and family members bring a new level of flexibility to borrowers and are increasingly recommended by financial professionals for their low cost and tax efficiency. CircleLending tracks payments, sends payment reminders and distributes annual statements, allowing financial professionals to focus on their core business.

"Vertical Lend's wide range of mortgage products, which include residential mortgages, reverse mortgages and home equity lines of credit, enable advisors to better meet their clients' needs and significantly increase their income," according to David Peskin, CEO of Vertical Lend. "Our partnership with CircleLending will now give us the ability to provide professional documentation and services for private loans in addition to the mortgage loans we currently provide."

"The partnership with Vertical Lend will enable CircleLending to expand our reach within the advisor, CPA and realtor markets," said Asheesh Advani, president and CEO of CircleLending. "Rising interest rates and housing prices and the desire for flexibility, make our capabilities the perfect choice for the increasing number of advisors recommending an interpersonal loan."

About Vertical Lend
Vertical Lend, Inc. (http://www.verticallend.com) is an industry leading mortgage banker and broker, and is the exclusive provider of the premier turnkey mortgage origination program designed specifically for financial professionals. Vertical Lend provides financial professionals with all the resources necessary to integrate mortgage services into their financial practice while continuing to focus on their core discipline. Mortgage products include traditional, reverse, and home equity loans. The Vertical Lend platform has already helped thousands of financial professionals earn more, offer more to their clients, and expand their business. Since its founding in 1996, the company has closed over $2 billion in loans.

About CircleLending, Inc.
CircleLending, Inc. (www.circlelending.com) is a rapidly growing financial services company uniquely serving the needs of the interpersonal lending market in the United States. The company provides loan documentation, payment processing, and loan servicing in order to facilitate private loan transactions between relatives, friends, and other private parties. CircleLending provides the general public with a variety of free guides – on topics such as intra-family mortgages, small business borrowing, seller financing, and private lending – that help individuals make informed decisions about structuring and managing private loans.

Media Inquiries:
Stefanie Hayes
Vertical Lend
(877) 692-7762 ext 689
shayes@verticallend.com